Research in Motion (RIMM) has launched its Storm touch handheld, and it is critical to the company’s long-term plans.
RIM, along with Vodafone (VOD) and Verizon (VZ) Wireless, launched the Storm on Wednesday.. The phone, a rival to Apple's (AAPL) iPhone 3G, signals a product barrage for the company. On RIM’s last earnings call, co-CEO Jim Balsillie talked about how the company would launch a barrage of products aimed at grabbing market share. The message that rattled Wall Street: RIM’s time is now and worrying about margins is silly given the opportunity.
With the launch of the Storm, which really signals the beginning of RIM’s next product cycle, we’ll find out if Balsillie’s bet will pay off.
Why is the Storm important?
- RIM can use the Storm to rally telecom carrier support – especially among those left out of the iPhone launch.
- The Storm will define how RIM is viewed among consumers.
- The Storm may be able to thwart any enterprise momentum gained by Apple’s iPhone.
The importance of the Storm isn’t lost on Wall Street analysts, who were commenting about the device as if they were a bunch of gadget bloggers.
Oppenheimer analyst Ittai Kidron writes in a research note:
We wouldn’t call the Storm perfect, but it clearly enhances RIM’s position with improved features, functionality and user experience. With strong carrier support this holiday season, we believe the Storm fundamentally changes the game for RIM. After being penalized for delays and margin issues related to its new products, RIM must deliver with the Storm.
No pressure there, eh?
Kidron noted that the Storm won’t cannibalize RIM’s Bold since the latter targets the enterprise.
JMP Securities analyst Samuel Wilson also makes an interesting enterprise point:
A full-featured 3G smartphone with productivity and entertainment applications, the Storm is RIM’s first offering in the currently hot touchscreen segment. It features innovative haptic feedback for typing on the touchscreen keyboard. This device could be the answer to the pressure many CIOs are feeling from executives asking for iPhone support on the corporate network.
In any case, RIM has a lot riding on the Storm launch. If the Storm flops, chances are good RIM will too.
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This article has 13 comments:
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papita
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40 Comments
Oct 09 05:02 AM-
PK de C'ville
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98 Comments
Oct 09 08:16 AMAny information on the Storm OS and how it compares to iPhone's OS X would be appreciated.
Big Hairy Question: Will the Storm ecosystem be competitive with Apple's iApps store relative to ease of use, reliability, security, low cost apps, total app downloads?
If not, the Storm will be stuck in the domain of a feature rich 'smartphone'. It will not be a platform ala Mac and Windows and, if that's the case, why are you even referring to the Storm "a rival to Apple's (AAPL) iPhone 3G"?
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Hayweed
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134 Comments
Oct 09 08:31 AMApple does not leak products since it stops current sales. That is why they attempt to hide products until they are released.
Also the fact that Verizon is advertising a phone that is not available is clearly an act of desperation. NPD states that 30% of iPhone purchasers switched carriers and that 1/2 of those came from Verizon. If Apple sold 6 million iPhones then Verizon lost close to a million customers. While unconfirmed, the ad the other night for the Storm by Verizon was meant to try to hold their customer base in place. It smacked of please don't buy an iPhone we have a new phone coming soon.
It think it is too late for Rimm. While the phone may initially sell well to the Crackberry crowd, the problems the Storm will have is the following:
1. Browser will not be as good as the iPhone.
2. The app store by Apple is way ahead of Rimm and when Rimm launches a store, will they have enough apps.
3. Rimm lags in music and media. The new claim is we can sync your itunes collection as long as the songs are drm free.
4. This is generation one and operating system one as opposed to iPhone 2.0 and operating system 2.1 with 2.2 to be released shortly.
5. Does Rimm have the manpower to constantly upgrade the phone. When apple had the 3g dropped call issue, it was fixed pretty quickly. Since Rimm is having such a hard time getting the Bold released, you have to question their ability to deal with software issues.
6. Rimm's operating system prior to 4.7 was like dos. It was clunky and archaic. People that know how to use it love it. Everyone else could care less because intuitive software is what people want. Rimm with the storm and bold is caught with trying to make a better user phone while not turning off the current customer base. That is a tough trick.
7. No wifi is a joke. I have the original iphone but since it has wifi which I have at home, work, most people's houses, starbucks, tons of restaurants and bars, I can use it without constantly using the AT&T data. Verizon wants all the traffifc on their network which seems odd. If the Storm sold 7 million units in 3 months like the iPhone did, do you think Verizon could handle all the traffic. At lease some of the iPhone traffic is moving thru wifi.
But Rimm fans and fanboy sites will go crazy in the next month, the real question is will the phone draw much in sales when released. That is where I am skeptical.
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brewer
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418 Comments
Oct 09 08:46 AM-
Network Effect
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61 Comments
Oct 09 09:26 AM-
Jon T
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330 Comments
Oct 09 09:26 AMRIM is going to pay a very very large price indeed for its complacency...
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chano
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30 Comments
Oct 09 10:30 AM-
Jax3
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11 Comments
Oct 09 01:55 PM-
wallyrahjr
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1 Comment
Oct 09 02:37 PM-
kris23
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90 Comments
My Website
Oct 09 03:21 PM-
Hayweed
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134 Comments
Oct 09 05:12 PM-
.crazylegs..
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125 Comments
Oct 14 04:53 PM-
southbeach
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23 Comments
Oct 21 05:05 AM